Business is booming! Sam Faiers' boutique overrun by scores of teenage girls

By Jessica Satherley


Fan frenzy: The Only Way Is Essex fans and potential shoppers gathered outside Minnie's Boutique in Brentwood


If Sam and Billie Faiers were ever in any doubt about how successful their boutique would be, they needn’t have worried.

Because Minnie’s was overrun with The Only Way Is Essex fans today, as the store opened to the public.

Scores of young girls, their mothers and even a few men queued outside the boutique in Brentwood, Essex.


Sam, 20, and her sister Billie, 21, will undoubtedly have their till bursting with cash by the end of the Easter weekend if business continues to be this good.

But it is unknown whether all of the camera-happy fans were at Minnie’s to shop or to just get a glimpse of the reality TV stars.

Despite their intentions, the sisters looked happy to welcome their potential customers and Sam looked stunning in a strapless floral dress and nude heels.

While Billie opted for a navy blue silk knee-length dress during their store’s first day of business.

Business is booming: Sam and Billie Faiers pose in their shop as young teenage girls peruse the racks for dresses

Shopping chaos: Young girls, their mothers and even some men queued outside to get a peek at the reality TV stars and the shop


The stars were photographed posing in the boutique, while young teenage girls perused the racks to top up their summer wardrobes.

Sam posted on her Twitter page last night that she had an early night so she’d be refreshed for her busy day at work.

She tweeted: ‘In bed watching a film, as for @JoeyEssex_ it’s his 3rd night out in a row!! Night everyone x’

And updated her Twitter again today, posting: ‘Minnies opening!! Having an amazing day xx’

Cash or credit? Sam takes some young shoppers' cash as they find something to buy in Minnie's

Sisterly love: Sam and Billie have opened their family business in Essex after promoting it on the ITV2 show


During their store launch, the sisters told the MailOnline that they’d love to dress Kate Middleton.

The sisters also named Gossip Girl Blake Liveley and fellow reality stars the Kardashian sisters as their ideal celebrity clients.

But their dream A-lister is Kate, and said: ‘She always looks lovely, but she’s always very smartly dressed. We’d love to see her in one of our dresses.’

Minnie's ladies: Amy Childs (far right) joined Sam and Billie to celebrate the boutique's opening too


Aspirations: During their store launch, the sisters told the MailOnline that they'd love to dress Kate Middleton


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TOWIE's Sam and Billie launch their boutique Minnie's... but Jessica Wright steals the show in sexy knee socks

By Andrea Magrath


Sister Act: Sam and Billie Faiers are hosting the launch of their boutique Minnie's in Brentwood tonight


The stars of The Only Way Is Essex have had a one-stop shop to stock up on everything they need for a night at the Sugar Hut since Sam and Billie Faiers opened their Brentwood boutique this season.

And now the sisters have opened Minnie's boutique up to everyone else, and celebrated the public opening in (Essex) style with a party tonight.

The blonde beauties dressed up for their big launch, but even their spring frocks were overshadowed by co-star Jessica Wright's sexy schoolgirl knee socks.


The recently surgically-enhanced singer arrived for the party early, and ensured she was the centre of attention in a white dress with pussybow tie neck and a very short hemline.

Jessica drew attention away from her recent breast enlargement by wearing a pair of provocative socks with her towering nude heels.
Sam, 20, looked elegant in a cream and lace dress with her hair in a top bun.

Schoolgirl sexy: Their co-star Jessica Wright showed off her legs in a very short dress and knee socks


Sister Billie, who joined Sam on the reality show this season, wore a billowing hot pink maxi dress.

The Faiers girls have often been filmed working in their Essex store during season two, Billie providing a shoulder for Sam to cry on over her love life as they take stock of their designer labels.

Minnie's was the scene of Sam's recent fall-out with Mark Wright when he criticised her romance with Joey Essex, and even played host to Lydia's pig Mr Darcy who christened the shop floor during the opening party.

Fun day out: The girls took a break from getting their shop up and running yesterday to celebrate co-star kirk's birthday at the fair


The girls are stocking labels Armand Basi, Maggie + Me, Love Soni, D-Brand, Siren, Delicious Couture & London Rebel Footwear - all of which are worn by the cast on the show.

Fans of the series will be able to dress in the Essex girl style can shop at Minnie's from this Saturday.

Perhaps they will catch a glimpse of Sam's new boyfriend Joey Essex hanging around the Brentwood store. He and Sam appear to have stepped up their romance of late, and shared a tent while the gang went 'glam-ping' on last night's episode.

Kiss me quick: Sam has been romancing new co-star Joey Essex this season

Camping Essex style: The stars of TOWIE went 'glam-ping' on last night's episode


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