Honda USA Shows Some Personal Appreciation to its Facebook Fans

Recently, Honda USA’s facebook page hit the one-millionth fan mark. To show its appreciation, the Japanese brand responded with some personal gestures that, unlike the look of some of its more recent models like the Civic, took some of its fans by surprise.

For example, in response to a fan that mowed the Honda logo on his lawn, the Japanese company carved his name into the corporate headquarters next to the main entrance. Another fan that showed his love for Honda with a tattoo of the brand’s logo was surprise to find out that Honda's vice president of marketing got an airbrushed tattoo of his name and face. Finally, a fan that received a Honda haircut was emulated by a Honda associate who carved the fan's name in his hair.

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Honda President Says NSX Successor Back on Track, May Use a Hybrid Drivetrain

The Shanghai Auto Show brought some exciting news for Honda fans as the Japanese automaker revealed plans for the development of a new sports car that will be the spiritual successor to the iconic Honda NSX (Acura NSX in North America).

Speaking on the sidelines of the show, Honda Motor Company president, Takanobu Ito, said the new car won't feature the V10 engine that had been planned for the next NSX, as the company scrapped this project back in 2008, during the global financial crisis. Ito told reporters that the future NSX would be exhilarating to drive but also environmentally friendly. “That's the kind of sports car we want to make. We are working very hard on it,” Ito was quoted as saying by Autonews.

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VIDEO: State Trooper Forces Honda Civic Driver Out of the Fast Lane

How many times have you come across a slow driver that refuses to let go of the fast lane? Probably more times that you can remember. In this video we see one of those drivers in a Honda Civic, the difference being that the person behind him / her is a state trooper.

Of course, when there’s a cop on your tail, you’ll slow down, but common sense says you should also move over and let him pass as soon as you find a chance to change lanes, something that this driver didn’t do. On the other hand, we see the double standards at play here with the police officer dangerously tailgating the Civic. But at least the video has a funny ending with the trooper forcing the Honda driver into the right lane. Watch the clip after the jump.

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Honda Airs Funky Commercials for 2012 Civic Lineup [Video]

The wraps only just came off the all-new but not-so-new looking 2012 Honda Civic at this week’s 2011 New York Auto Show, yet the Japanese automaker has already launched an advertising campaign for its popular compact model. The fully integrated national campaign is called “To Each Their Own” and it’s the creative work of Honda’s long-standing agency, RPA.

The campaign touts the idea that consumers are all different and there's a unique Civic for each of one of them, bringing attention to the variety of different Civic models. The ads feature five distinct characters, with each one of them representing a different model.

The stars are: Jack the urban woodsman who shows off the Civic Hybrid; Mitch the zombie salesman who’s into high-tech gadgets and drives a Civic Sedan; Teeny the monster college student in the fuel-efficient HF model; Aiko the young Ninja girl paired up with the Civic Si and finally, Cesar, the Champion Luchador who drives a Civic Coupe.

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All-New 2012 Honda Civic Lineup Debuts in New York, Prices Start from $15,605

The ninth-generation Honda Civic made its world premiere in New York today. The new Civic’s highlights are a mildly revised style and a fuel-efficient lineup, made up of the following models: the conventional gasoline-powered Civic Sedan and Civic Coupe, the high-performance Civic Si Coupe and Sedan, the Civic Hybrid, the Civic Natural Gas and the Civic HF (an all-new high fuel economy model).

For 2012, Honda announces higher fuel economy ratings, up by as much as 8 percent on the highway in the Civic Sedan and Coupe models equipped with automatic transmissions.

The base model Civic DX Coupe has an MSRP starting price of $15,605 (€10,750), which is unchanged from the outgoing model. The base Civic Sedan and Coupe models are powered by a 1.8-liter i-VTEC engine that delivers 140 horsepower and 128 lb-ft (173.5 Nm) of torque.

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Japanese Carmakers Lose More than 500,000 Vehicles to Earthquake, Toyota hit the Worst

It’s been over a month since the first of a series of earthquakes along with a catastrophic tsunami hit Japan’s shores resulting in devastating destruction and flooding, but the country is still feeling the effects in more ways than one.

According to a news report, Japan’s big seven automakers have lost more than half a million units of output since the March 11 quake. To make matters worse, even though many factories opened recently, they have not yet reached their full production capacity due to a lack of parts.

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Toyota May See Production Diminished by 500,000 Cars because of the Earthquake

The shortage of parts and electricity problems in Japan in the aftermath of the Tohoku earthquake may delay the production of at least 500,000 Toyota vehicles, according to market research company Advanced Research Japan.

The world's largest carmaker may subsequently see its operating profit drop by at least 100 billion yen ($1.2 billion) in the 2010 fiscal year (ending March 31 2011) and up to 200 billion yen in the 2011 fiscal year. Auto analyst Koji Endo says any impact on production destined for export will affect earnings even more. “Hardly any cars will be built in April and a very low level of production will continue from May,” Endo was quoted as saying by Bloomberg.

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2011 Honda Odyssey Receives Second Recall in a Month

Less than two weeks after Honda issued a recall on 33,341 Odysseys from the 2011MY over a potential problem with the windshield wiper linkage rods, the Japanese automaker has announced a second recall for its latest generation minivan. This time Honda said it will voluntarily recall approximately 2,800 Odysseys from the 2011MY because of a problem with the side windows.

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Mazda, Honda Suspend U.S. Orders for Japan-Made Models

Mazda has suspended all US orders for cars built in Japan as the carmaker is preparing to shut down its plants once again after a short reopening period. According to the automaker’s American spokesman Jay Amestoy, the decision will affect shipments of cars that were due to arrive in the U.S. in May. The Mazda official added that it was uncertain when normal activity will resume.

Mazda USA imports almost all its range from the Japan, except the U.S.-built Mazda6 and Tribute. The models produced in Japan are the Mazda2, Mazda3, Mazda5, MX-5 / Miata, RX-8, CX7 and CX9. Mazda halted production at its Hiroshima and Hofu plants from March 14 through March 21, but three days ago, it resumed temporary production using parts it had in its inventory.

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